Lebanon‘s Election Campaigns Brash but Empty of Content

Election Advertising- Lebanon 2009.

  Lebanese Campaign Elections Creative but Bold Never in Lebanon’s election history have the eyes and ears of citizens been saturated — some would even say jammed — with such an overwhelming quantity of colors, pictures, slogans and counter-slogans. Billboards, TV ads, YouTube clips and Facebook pages were ruthlessly employed to target the highest possible number of… more

Celebrity Endorsement: A Brand’s Boon or Bane?

Usher Gift Card. Photo Credit: www.brandme.com

Backing of Superstar is a Double-Edged Sword Those of us living in Lebanon can’t but notice the recent profusion of ads featuring celebrities promoting different causes: actors and athletes encouraging people to drive carefully, well-known female figures supporting breast cancer awareness month and singers vowing to protect the environment. More recently, local corporate brands seem to have… more