Lebanese Campaign Elections Creative but Bold Never in Lebanon’s election history have the eyes and ears of citizens been saturated — some would even say jammed — with such an overwhelming quantity of colors, pictures, slogans and counter-slogans. Billboards, TV ads, YouTube clips and Facebook pages were ruthlessly employed to target the highest possible number of… more
A Better Message Could Help Lebanon’s Image at Home and Abroad
It Is All in The Delivery Lebanese democracy, which the international media had long lauded as a rarity in the Middle East, is now being mourned in the aftermath of the decision to extend the Parliament’s mandate last month. With an already five point decline in our ranking on the Democracy Index and a regression in our… more
Celebrity Endorsement: A Brand’s Boon or Bane?
Backing of Superstar is a Double-Edged Sword Those of us living in Lebanon can’t but notice the recent profusion of ads featuring celebrities promoting different causes: actors and athletes encouraging people to drive carefully, well-known female figures supporting breast cancer awareness month and singers vowing to protect the environment. More recently, local corporate brands seem to have… more