A Good Communications Strategy Can Help Win the War Against Religious Extremism What comes to mind when you hear church bells ring or the call to prayer resonate across your city? These age-old holy sounds have been echoing throughout the Arab world for centuries, and are a core part of how the region’s predominant religions connect with… more
Celebrity Endorsement: A Brand’s Boon or Bane?
Backing of Superstar is a Double-Edged Sword Those of us living in Lebanon can’t but notice the recent profusion of ads featuring celebrities promoting different causes: actors and athletes encouraging people to drive carefully, well-known female figures supporting breast cancer awareness month and singers vowing to protect the environment. More recently, local corporate brands seem to have… more