A veteran of the media and advertising in the Middle East with over 20 years of experience in the communication field, Ramsay Najjar has accompanied a wide range of public and private organizations on the journey of transforming their communication to fulfill their strategic goals, resulting in numerous success stories that are benchmarked and emulated throughout the region.
Today, he continues to shape the regional communication industry and is an authority and reference on communication, whose expertise is widely sought, as well as a regular speaker at the most prominent communication and business conferences.
Najjar has long advocated the role of communication to strengthen the relations between all of society’s components, from citizens to companies and governments. He was amongst the first to identify the role of political communication as a means to foster the ongoing dialogue between citizens and government in the region, raise awareness amongst the public, build confidence and support, change attitudes, opinions and even legislation and revive political life. He has also long foreseen the role that strategic communication can play in bolstering companies’ images and equity, at a time when organizations are increasingly competing to have audiences identify with their brands and are expected, more than ever before, to be socially responsible and play active roles in the communities they serve.
How will we communicate in the coming decades? Will we remain as we are, mere consumers of media and communication? Will we rise above to fashion our own media, if only by producing the content? Ramsay G. Najjar.