His talent for expression coupled with a genuine sense of self saw him chairing various roles within an industry struggling to find its identity. Unclouded by the pleasures of personal financial gain, he elected, to leave it behind by building something of sincere value netting himself unimaginable satisfaction. ArabAd sat with Ramsay Najjar, founder of Strategic Communication… more
Digital Advertises Our Tomorrow: The Future of Communication Is Here
The future of communication is here in the form of digital signage on buildings (such as LED video screens from companies like SNA Displays), blogs criticizing companies or lauding products, live television shows watched on mobile handsets and online avatar characters used to enter virtual web environments and interact with colleagues, friends and strangers. This stranger-than-fiction future… more
Market Matrimony
Market Matrimony Communications Consultants Advocate the Marriage Between Shareholders and Corporations. The wedding season has arrived this summer, which means not only fireworks, flowers, beautiful designer gowns, tuxedos and people spending half their salaries on wedding lists, but also pairs of souls bound for life, for better or for worse, for richer or for poorer, in sickness… more
A Strategy to Legalize Civil Marriage
How to Keep the Momentum in the Battle for Civil Ceremonies Khouloud Sukkariyeh and Nidal Darwish, two seemingly ordinary people in love, became overnight the poster children for the fight to legalize civil marriage in Lebanon, an uphill fight the positive outcome of which is still far from assured. Travel agencies, the clergy and even the municipalities… more