Articles

Le “Géant de la Publicité et des Médias” Ramsay Najjar Emporté par le Coronavirus

L'écrivain et publiciste libanais Ramsay Najjar, décédé jeudi des suites du coronavirus

Responsables politiques et figures médiatiques rendent hommage au publicitaire et écrivain disparu. L’écrivain et publicitaire libanais Ramsay Najjar est décédé jeudi à l’aube, a annoncé son frère, l’auteur et homme de théâtre Marwan Najjar. La ministre sortante de l’Information, Manal Abdel Samad, ainsi que plusieurs médias locaux, ont affirmé que le défunt est mort des suites du… more

From Feeding Egos to Creating Strategies (Interview by JAD HAIDAR)

His talent for expression coupled with a genuine sense of self saw him chairing various roles within an industry struggling to find its identity. Unclouded by the pleasures of personal financial gain, he elected, to leave it behind by building something of sincere value netting himself unimaginable satisfaction. ArabAd sat with Ramsay Najjar, founder of Strategic Communication… more

Digital Advertises Our Tomorrow: The Future of Communication Is Here

abstract three dimensional representation of cyberspace and the internet. Photo Credit: Steve Johnson- Flickr.

The future of communication is here in the form of digital signage on buildings (such as LED video screens from companies like SNA Displays), blogs criticizing companies or lauding products, live television shows watched on mobile handsets and online avatar characters used to enter virtual web environments and interact with colleagues, friends and strangers. This stranger-than-fiction future… more